Marketing Education Abroad for First Generation College Students

Inclusive Marketing

Course Description

Did you know that 50 percent of all US undergraduate students at 2-and 4-year institutions are first generation college students?

This e-learning short course offers information and perspective on how to use marketing to launch a successful outreach campaign to successfully attract more first-generation college students to study and intern abroad.

Through this course, you will

Understand the tenets of diversity marketing as a subset of general marketing
Gain insight into the characteristics of first-generation college students
Learn how to employ diversity marketing to improve the participation rate of first-generation students in education abroad

Please note that all Diversity Abroad Short Courses are available for 7 days after purchase. Check out our Frequently Asked Questions for additional information.

About the instructor

Director of Diversity Recruiting & Advising, IES Abroad

Gretchen Cook-Anderson

Gretchen Cook-Anderson is the award-winning Director of Diversity Recruiting & Advising at IES Abroad. Gretchen oversees IES' Initiative to Diversify Education Abroad (IDEA), the organization's effort to increase enrollment and enhance the study abroad experience of students of diverse and underrepresented identities. She is a marketing and PR professional with 11 years of experience in international education marketing and 23 years experience in the marketing field overall. An IES Abroad alum (Japan) herself, she holds a Bachelor's degree from Spelman College in political science and a Master's degree in international economics from Johns Hopkins University's Nitze School of Advanced International Studies (SAIS). Over the last 6 years, her efforts have led to 91.6% growth in participation among ethnically-diverse students in IES Abroad programs. Her work garnered the Diversity Abroad EDIE Award in 2014 and 2016.